June 23, 2015
One way to make a positive impact on your design and brand is by taking great pictures, posting great pictures, and capturing unique images.
Using pixelated and bad quality images can devalue your brand identity and design. I’m not a photographer, but I’ve learned what a great picture looks like by researching great photographers’ work. And I’ve also learned to take good pictures when I don’t have a photographer readily available.
Posting good quality images on your social networks can also increase your audience, which in turn will bring more business. It’s better to take your own pictures than taking something from Google. At some point, if you want to be deemed as a professional, you can’t steal pictures from Google. Using your own photography makes your brand stand out from the rest. Images that are unique to your brand distinguish you from the competition. And by investing in your own photography, you’re creating a voice for your brand.
Aside from taking unique and good quality pictures, it’s good to keep in mind the Rule of Thirds (especially when you have a low budget and need to take your pictures). The Rule of Thirds is a fundamental composition principle both in photography and design.
The Rule of Thirds states that an image is more appealing when it’s objects are composed along imaginary lines (think of the Instagram grid when you’re cropping your picture) which divides the image into thirds, both vertically and horizontally.
Positioning points of interest in the intersecting parts of the lines can create a more appealing and balanced image.
Here are some examples:
I hope you enjoyed today’s design tip. Is there any specific tip you’d like to read about next? Write to me at firstname.lastname@example.org.
Also, I would love to connect with you on Instagram. Tag your pictures with our handle @styldbygrace on Instagram. We might repost your pic 😉 Can’t wait to see your amazing pictures!
Special thanks to my friend/photographer Nick Gulla for taking these amazing pictures at Bill Baggs Cape Florida Beach, Key Biscayne.