Design Tip Tuesday-Write, Draw, Scribble. 

When the inspiration seems to be sucked out of your brain, get back to the basics.

Write
Take time to write your vision and the goals ahead. If your work requires daily updates, it’s good to create a schedule for the month of what needs to be posted or shared. If making a schedule for the month seems overwhelming, start by creating a schedule for the week ahead.

Also, define your project by writing down colors that you’re thinking of using and design styles that will compliment the project. Be sure to write down the audience you’re trying to target and the overall purpose of the project.

Draw
If you’re really stuck, just draw. Draw anything. Pick up a paint brush and some paint and just draw. Or use some charcoal to sketch out ideas. Seeing your ideas in different mediums, textures and paper, will help you navigate through the lack of inspiration. Going old school, getting a bit messy, will help you see things you might not see if you’re behind a computer screen.

Scribble
It doesn’t have to be perfect. As much as I love for my designs and images to look close to perfection, I know that there must be a certain level of quirk in order for it to look authentic.

While jotting down ideas, scribble, write your ideas up and down the paper, write in cursive, or try scribbling your current mood with an illustrated emoji. The less perfect, the better. The idea is to scribble and write ideas in a way you haven’t tried before. You might find something unique and beautiful while letting your imagination flow. And in turn, those illustrations or scribbled ideas can be used for your project and designs.


Thanks for reading today’s Tuesday Tip! Share it with your networks on social media 🙂 ALSO, follow us on Instagram and send us your inspiration and scribbles.

Design Tip Tuesday-Take Great Pictures

One way to make a positive impact on your design and brand is by taking great pictures, posting great pictures, and capturing unique images.

Using pixelated and bad quality images can devalue your brand identity and design. I’m not a photographer, but I’ve learned what a great picture looks like by researching great photographers’ work. And I’ve also learned to take good pictures when I don’t have a photographer readily available.

Posting good quality images on your social networks can also increase your audience, which in turn will bring more business. It’s better to take your own pictures than taking something from Google. At some point, if you want to be deemed as a professional, you can’t steal pictures from Google. Using your own photography makes your brand stand out from the rest. Images that are unique to your brand distinguish you from the competition. And by investing in your own photography, you’re creating a voice for your brand.

Aside from taking unique and good quality pictures, it’s good to keep in mind the Rule of Thirds (especially when you have a low budget and need to take your pictures). The Rule of Thirds is a fundamental composition principle both in photography and design.

The Rule of Thirds states that an image is more appealing when it’s objects are composed along imaginary lines (think of the Instagram grid when you’re cropping your picture) which divides the image into thirds, both vertically and horizontally.

Positioning points of interest in the intersecting parts of the lines can create a more appealing and balanced image.

Here are some examples:

GreatPic_Examples4

GreatPic_Examples1

GreatPic_Examples5

GreatPic_Examples3

I hope you enjoyed today’s design tip. Is there any specific tip you’d like to read about next? Write to me at info@styldbygrace.com.

Also, I would love to connect with you on Instagram. Tag your pictures with our handle @styldbygrace on Instagram. We might repost your pic 😉 Can’t wait to see your amazing pictures!

Special thanks to my friend/photographer Nick Gulla for taking these amazing pictures at Bill Baggs Cape Florida Beach, Key Biscayne.

Design Tip Tuesday-Simplicity

Simplicity

Keeping your design simple and straight to the point is most effective. The more you add to it, the less it’s legible and appealing to the eye. When there’s too much texture, copy, and color, there is no “take-away” from it. When designing, there should always be a specific element that stands out. Keeping it simple helps you achieve that goal.

Next time, you’re creating something or dressing up, take something OUT of the design or from your outfit. It will showcase the elements that really matter. Simplicity adds sophistication and a modern edge to any design. Not all artworks are created the same, though. Some will require more “stuff”. But if the goal is to still make the most with less, you will have a beautiful, well-executed piece.

Design Tip Tuesday: Create a Mood board

SummerMoodboard_2

During an interview, I was asked why I decided to become a graphic designer. I told them my honest answer, “The movie 13 Going on 30”. I explained that her creative process of collecting things to establish the vision of her magazine spread made me want to do the same. I’ve always liked to collect and save things that are memorable to me. A menu, a tag or ticket stub. Designing is more about the process and the collection of ideas, than doing stuff in Photoshop.

Creating a mood board is a way of organizing thoughts and creating a consistent visual treatment. There are different ways to create a mood board. If you like hands-on projects, then pinning different things that inspire you to cork board might work. If you’re more of a techy person, maybe it’s collecting images online to create a mood board in Photoshop like the image above. The whole point is to be inspired before you create. And also, to show others collaborating on the project, a visual representation of where your vision is at. You can incorporate color palettes, font treatments, quotes, examples of photography that you like, and the list goes on.

Perhaps you’re thinking, well isn’t that what Pinterest is for? Yes and no. Yes, you can use Pinterest to make a board for your project. But grouping image of that relate to one another within one board, isn’t an option on Pinterest. So take the time, be inspired, inspire others, and mood board your heart away.

Send your summer mood boards to @styldbygrace on Instagram. I’ll repost my favorites! 

Design Tip Tuesday: White Space over Clutter

More often than not, white space makes more of a statement than clutter. Do not be afraid to leave empty spaces on your canvas. Clutter screams amateur.

White space brings balance to the artwork and allows for the focal point to take center stage. Also, white space adds emphasis to the important parts of the piece. It draws the eye of the audience to the focal point.

In a practical sense, having white space makes everything else on the artwork easier to read.

As with fashion and decor, when designing, less is more. The challenge isn’t to fill the entire canvas with “stuff”, it is to keep it as minimal as possible without compromising the copy and design elements that need to be there.

Lastly, white space is “trés chic”. It makes your artwork look upscale and elegant.


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